Oval marque spotted on Roundel-designed report

Roundel has designed and produced facilities management company Jarvis’ annual report, in what is the first incarnation of the company’s refreshed identity, also created by the group.

The consultancy was appointed to the project, believed to be worth in the region of £50 000 in fees, in March following a three-way pitch. It was originally briefed to redevelop Jarvis’ design guidelines, but the project expanded to encompass the identity, marketing literature, signage and a livery revamp.

Roundel director Tony Howard says analysis of the company’s business and its plans for further diversification showed the old identity was no longer representative of the company, which has grown from a staff of 300 to 16 000 in eight years.

‘Jarvis outgrew its old identity,’ he says. ‘ Their offer has changed and they have developed skills aimed at a much broader target audience.’

But the old logo’s ‘equity’ meant that a ‘total rebrand’ was ruled out, Howard adds, and the company name and colour palette have been retained. The refreshed look is a ‘clean simplified interpretation and asymmetrical presentation’, he says.

The 60-page annual report defines the company’s new typographical style and visual guidelines, he adds.