WMH breaks all ties with Hovis

Williams Murray Hamm, responsible for Hovis’ awardwinning repackaging, has parted from the brand.

WMH partner Richard Williams says the group has ‘resigned’ the account due to ‘differences in the way [WMH] saw the brand being interpreted in the future’.

Hovis will continue to work with Brandhouse WTS and Vibrandt and is seeking to replace WMH, says Hovis brand director Paula Moss, who insists the split was mutual.

‘When you’ve broken the mould [in packaging] it’s good to freshen things up a bit,’ she says.