Small stores for Nike

The in-house design team of sports giant Nike is developing a smaller version of the NikeTown format for a further assault on the retail market.

Nike brand manager John Hoke says the format may be used in emerging markets or in smaller cities. The group is also preparing its website for greater on-line sales capabilities, as it launches its first UK NikeTown at London’s Oxford Circus.

Start the discussionStart the discussion
  • Post a comment

Latest articles