Arthur Steen Adamson cuts Body Guard key

Arthur Steen Adamson has designed the identity for an innovative insurance product that provides protection against acts of mugging and road rage.

Called Body Guard, the product is being launched by Acumen Insurance Services.

According to Arthur Steen Adamson founder Marksteen Adamson, the design aims to represent graphically the ideas of simplicity and value for money.

‘Using hallmarks as a simple graphic illustration of the product, the logotype shares the central padlock on all Acumen products to demonstrate the managing of your own protection,’ he explains.