Fashion designs open out with Aloof Design

Aloof Design has created a ‘look book’ for fashion designer Georgina Goodman’s Autumn/ Winter 2004 collection of shoes and handbags. The brief was to create a poster within a book, which could be opened out, like a pop-up book, to reveal a far larger piece of work.

‘One side of the poster displays the collection in its entirety, while the other displays individual items, from which Goodman drew personal inspiration. They are depicted in their actual size, providing an inspirational link between the workshop and showroom,’ Aloof director Michelle Kostyrka explains.

‘The huge size of the poster was particularly challenging, and we had to hunt down the paper from Europe and search for a specialist printer,’ she adds.

Aloof is currently working on the material for Goodman’s Spring/ Summer 2005 collection, which will be launched at London Fashion week in September.