101 crafts Kettle Chips packs from wood, glass and ceramics

Consultancy 101 has created a series of Kettle Chips packs from wood, glass and ceramics, as part of a campaign for the brand.

Wooden crisps by Andrew Pearson
Wooden crisps by Andrew Pearson

The print work follows on from the Lovingly Crafted TV campaign developed by 101 for Kettle Chips, which launched last year. The three prints are launching this week.

Led by 101 partner Mark Elwood, the consultancy worked with three craftspeople to ‘craft a pack’ for different executions.

Glass crisps by KT Yun
Glass crisps by KT Yun

101 says everything featured in the images was crafted by hand – from the crisp packs right down to the peppercorns.

The Mature Cheddar & Red Onion pack was carved from wood by Andrew Pearson.

Ceramic crisps by Ben Twiston-Davies
Ceramic crisps by Ben Twiston-Davies

The Lime & Black Pepper pack was blown from glass by KT Yun.

And the Sea Salt and Balsamic Vinegar pack and chips were sculpted from ceramic by Ben Twiston-Davies.

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