The print work follows on from the Lovingly Crafted TV campaign developed by 101 for Kettle Chips, which launched last year. The three prints are launching this week.
Led by 101 partner Mark Elwood, the consultancy worked with three craftspeople to ‘craft a pack’ for different executions.
101 says everything featured in the images was crafted by hand – from the crisp packs right down to the peppercorns.
The Mature Cheddar & Red Onion pack was carved from wood by Andrew Pearson.
The Lime & Black Pepper pack was blown from glass by KT Yun.
And the Sea Salt and Balsamic Vinegar pack and chips were sculpted from ceramic by Ben Twiston-Davies.