The Royal College of Art is teaming up with homeware retailer Heal’s to launch a range of initiatives, aimed at boosting product development.
This will include a dedicated Heal’s Design Award for RCA students and the opportunity for selected graduates to design home interior products that will be sold throughout Heal’s.
In addition, students will be able to tap into Heal’s archives to produce reinterpretations of ‘classic’ designs.
The RCA departments – textiles, design products, and ceramics and glass – will work in partnership with Heal’s to ensure that the fullest range of furniture, fabrics and accessories can be produced. The RCA’s business arm, InnovationRCA, is overseeing the scheme.
According to Heal’s chief executive Andrea Warden, ‘Working closely with top young RCA designers will keep us in the vanguard and help give our customers a new angle on everyday objects.’