This Friday sees the unveiling of the UK pavilion at Expo 2005, the world exposition taking place in Aichi Prefecture, Japan. The pavilion has been titled www.my-earth.org.uk and is designed by a collaborative team that comprises Landesign Studio, the Natural History Museum and Ten Alps Events. The pavilion is conceived to showcase UK capabilities in the fields of art and design, sustainable development and innovative technology in an imaginative way. Unique to Expo 2005, the UK pavilion also features a natural woodland garden.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The exhibition includes banknotes baked in apple pie, dexterity tests for bank staff and a “Cold War calculator”.
The Curious Customs collection – created by London-based design studio NB – depicts traditions from cheese rolling to bog snorkelling.