Design work could be up for grabs as two London universities, London Guildhall University and the University of North London, have announced plans to merge.
While a spokesman for London Guildhall says it is too early to comment on the appointment of a branding consultancy, the university did appoint The Workroom to rebrand it when it switched from City of London Polytechnic in 1992.
However, the spokesman would not comment on the issue of naming the combined universities.
A decision to set up a joint working committee, to progress merger plans, will be made in the autumn. Proposals follow discussions between senior management and consideration by finance committees of both institutions.
According to John Haworth, the chair of governors of the University of North London, “The universities have very similar missions and aspirations, which can be fulfilled better by working together than apart.”
Should a merger take place it will create an institution with a revenue of more than £110m and nearly 25 000 students.