One Sprout too many will ruin your designs

We know the thought of branding Britain fills most designers with horror (see Opinion, DW 10 May), but Sprout.co.uk has swallowed its pride, entered and won BBC Radio 4’s Rebranding Britain competition with a UK logo.

Landor Associates creative director Derek Johnston judged the entry to be ‘simple, memorable and powerful’. Judge for yourself.

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