Vario, the consultancy launched by former Light & Coley directors, has been awarded a rebranding job from cosmetics giant L’OrÃ©al.
It was appointed last week to redesign the look, feel and print marketing literature for L’OrÃ©al’s range of professional hair colourants.
The products are themed by fashion “seasons” and the autumn/ winter collection will be available in salons this autumn. “The redesign is to ensure the fashion-led range remains fresh and up-to-date,” says Vario director Martin Seymour.
The consultancy was appointed following a two-way, unpaid creative pitch against an unnamed consultancy.
Vario has been set up by former Light & Coley directors Seymour, David Jones and Brem Bremner. It will focus on print and on-line design work and has retained around 85 per cent of Light & Coley’s former clients, including Crooks Healthcare, JP Morgan Chase and Guinness UDV’s Johnnie Walker brand.
Light & Coley ceased trading after 19 years in February (DW 23 February).