Limestone floors, gold leaf wall panels and a glamourous sweeping staircase dominate the new Valentino store in London’s Sloane Street, designed by Hosker Moore & Kent. The 438m2 flagship store features the new Valentino blueprint which is being implemented worldwide by the consultancy, described by partner Peter Kent as ‘a harmonious, luxurious experience for every customer’. Extending over three floors, the store provides a ‘very refined, simple background to the clothes’, he adds. HM&K is now working on a new Valentino store in Moscow.
Design outfit Studio Texture has led the redesign, keeping the previous Pentagram-designed logo but introducing new colours, typography and tone of voice.
The newly-established partnership hopes to create more aesthetically-pleasing solutions to COVID wayfinding in working, retail and even domestic spaces.
The Danish design innovation lab has collaborated with several studios to create a typographic identity that is as “neutral as possible”.
This free-to-access report by Design Week in partnership with Framer is the first global survey commissioned to investigate the benefits and effectiveness of digital prototyping.