BT museum identity rings future change

Quarton Baldwin has created a new name and designed a new identity for The BT Museum. It is the first step of a total reappraisal of the museum by BT, which will probably lead to a significant amount of exhibition design work.

BT events marketing manager Richard Lloyd says the museum’s existing name was inappropriate and is being changed as BT considers how best to develop what is an under-used “asset”.

Quarton Baldwin creative director Mark Baldwin says: “The museum contains historical artefacts from the time of the telegraph right through to today, with a look at the future also. In creating the logo, our brief was to communicate this fact, with the emphasis on the future element to help attract a wider audience.”

The Guildford consultancy is currently implementing the new identity and is at the proposals stage of considering the refurbishment of exhibition graphics.

But the design of the whole museum may be about to change, as BT considers moving to a new location more on the tourist trail than its present home at London’s Blackfriars.

Lloyd says: “The museum has had a low profile but in the increasingly competitive market BT is looking at anything which helps to give us an advantage. We want to make the museum more relevant and forward-looking.”

A decision on the museum’s future development is expected within weeks, adds Lloyd.

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