BT is to launch a network of interactive kiosks designed by Fitch, with graphics by Tutssels and programming by Tui.
The planned national network will be officially launched in London next week. The kiosks will provide access to a range of services provided by third-party suppliers such as Barclays Bank.
The consultancies were not prepared to comment or release images of their work ahead of next week’s launch. But BT multimedia design manager Gordon Butler says the service, called Touchpoint, also has an identity designed by Tutssels.
Butler says around 25 of the kiosks will be given an initial trial run in London before a wider roll-out in following months.
Tutssels has designed the user- interface for the touch-screens, which are initially being branded as BT Touchpoint but could later see Touchpoint become a stand-alone brand. Service providers, such as cinema chains, will supply their own “pages” which will be displayed once users select the relevant option.
Fitch’s brief for the cabinet design combined the potentially conflicting requirements for Touchpoint units both to attract attention and be sympathetic to their environment, says Butler.