Budget steers new interior look

Lumsden Design Partnership has created the interior for the Budget car rental company’s new site at London’s Euston. Graphics are by Light & Coley.

Lumsden Design Partnership has created the interior for the Budget car rental company’s new site at London’s Euston. Graphics are by Light & Coley. Some aspects of the work may be rolled out to outlets in Europe, Africa and the Middle East.

Light & Coley has designed graphic panels, point-of-sale material and window cases. Light & Coley business development director Sian Ffoulkes-Jones says Budget will retain its existing logo.

Lumsden Design Partnership has created a curved white wall to differentiate Budget from competitors, according to a consultancy spokeswoman.

The office has glass portholes to “give a bit of movement”, she adds, and suspended girder-like light beams by Lumsden Design Partnership designer Raeo Iliev.

There was no pitch for the project as the client approached Light & Coley, which brought in Lumsden Design Partnership.

Latest articles

Design Bridge acquired by WPP

The sale of the independent brand consultancy will see it retain its creative independence and management, while it has also revealed plans to expand to Shanghai.

Design Manchester 2017 announces line-up

The annual design festival is back for its fifth edition this October, and will feature Pentagram partner Naresh Ramchandani, Buzzcocks’ record sleeve designer Malcolm Garrett and an exhibition on Lucienne