Legal firm witnesses a new identity
Newly merged law firm Dibb Lupton Alsop, the seventh largest in the UK, has unveiled its new corporate identity designed by Spencer Landor.
The fast-track project followed last month’s merger between Dibb Lupton Broomhead and Alsop Wilkinson, which created a firm with 1500 staff and turnover of 100m (DW 13 September).
Spencer Landor creative partner John Spencer says the logo reflects Dibb Lupton Alsop’s positioning “as a national law firm which is business-driven, confident, tough and determined to succeed”.
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