Legal firm witnesses a new identity

Newly merged law firm Dibb Lupton Alsop, the seventh largest in the UK, has unveiled its new corporate identity designed by Spencer Landor.

The fast-track project followed last month’s merger between Dibb Lupton Broomhead and Alsop Wilkinson, which created a firm with 1500 staff and turnover of 100m (DW 13 September).

Spencer Landor creative partner John Spencer says the logo reflects Dibb Lupton Alsop’s positioning “as a national law firm which is business-driven, confident, tough and determined to succeed”.

Latest articles