Nestlé Canada wraps up Italian job in Toronto

Nestlé Canada has introduced a range of Italian-style frozen meals created by the company’s lone design roster consultancy, Russell.

The Toronto group developed a brand identity and packaging for Pastaria, which is produced under the sub-brand Stouffer.

“The challenge for us was to design something which could reflect the sub-brand personality while building on Stouffer’s brand identity,” explains Russell principal Bob Russell.

The range of six meals went on- shelf this month.