Pentagram maps out small-town America

Disney’s new planned community, conceived to embody the best qualities of small town America, has environmental graphics and a town seal designed by Pentagram in New York.

Celebration in Florida “combines state-of-the-art ingenuity with the home town traditions… a place where real people live, work, go to school and play”, says a Disney spokesman.

Pentagram was brought in to create signs for the town’s streets, traffic and buildings, including most of the commercial signs.

The group is also responsible for custom-designed manhole covers and the town seal. “We were careful to make the centrepiece of the celebration image a traditional seal,” says Pentagram senior designer Tracey Cameron.

“The child, tree and fence act as icons representing humanity, the natural world and the man-made environment,” she adds.

The group has also designed the town’s Preview centre and a temporary real estate sales centre.