Freelance graphic designer Sam Oakley has built on his love of the ‘brutalist aesthetic’ for his first solo art exhibition in London. I Love Concrete features screen-printed vinyl-cut graphic paintings of five landmarks of the architectural style: Bedford House and Trellick Tower, along with the Brunswick, Barbican and South Bank centres. ‘I like their uncompromising design,’ says Oakley, who trained as an architect. The exhibition runs from 13-17 November, between 12-7pm every day, at This Way Up Gallery, upstairs from the Dragon Bar, 5 Leonard Street, London EC2.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.