No One at The House has cooked up an identity

No One has created graphics including signage and an identity for The House, a bar-restaurant that opens in London’s Islington on Friday with the aim of cooking up an alternative to the ‘oversubscribed’ gastro-pub market.

The House has been established by restaurant entrepreneur JEB Leisure, run by brother and sister team Barnaby and Grace Meredith. The property, located in Canonbury Square, was previously a run-down pub and the new interiors concept has been designed by Barnaby Meredith.

Grace Meredith says, ‘We’re calling it a pub and dining room. We want to get away from the tired gastro-pub format.’

The identity – featuring a hand-drawn, lower case ‘h’ – is adapted from an ‘upright italic’ typeface called Aspect, designed by typographer Jeremy Tankard, that will be the venue’s corporate font.

‘We redrew and refined it with a lighter flavour,’ says No One design director Simon Manchipp.

No One was appointed two months ago without a pitch. The consultancy was founded last year by Manchipp, formerly head of graphics at ad agency HHCL, and David Law, previously typographic director at Coley Porter Bell.

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