Elmwood wins World Cup bid

The Football Association has appointed Elmwood to develop and design the bid document for England to host the World Cup in 2006, after a four-way proposals pitch with Wolff Olins, Marsteller Giant and Open, formerly known as Horseman Cooke McBains.

The shortlist was taken from an initial list of seven which included The Attik, Drawing Board and The Bridge. Elmwood will research and design the bid document, which is to be presented to the 24-strong FIFA board in June 2000. FIFA will consider proposals from a number of countries before making its decision.

“The bid document is going to be huge. It will contain information on everything you can imagine, from stadium security, to the country’s social and cultural make-up. We will be researching a lot of this information ourselves and attempting to present it in a meaningful and interesting way. It’s an extremely important project because it could make the difference between hosting the World Cup and not,” says Elmwood bid director Simon Preece.

Preece anticipates there will be other associated design elements involved in bringing the bid to life, but will give no further details at this stage.

“Any design work will have to appeal to the FIFA executives and so we are learning as much about them as we can,” adds Preece.

The campaign will incorporate the existing 2006 campaign logo created by Real Time Studio.