Eureka Graphic Design has created an identity for Vocaleyes, a new charity set up to give visually-impaired theatre-goers an audio tape description of the action on stage.
The National Lottery-funded charity went live last Saturday at Method & Madness’ performance of The Cherry Orchard at The Cambridge Arts Theatre.
Vocaleyes provides users with an audio tape in advance of the performance. This gives directions to the theatre and provides a running commentary on the visual aspects of the performance.
“We needed a design which was simple and made it clear exactly what they did. We didn’t want to use eyes in any way, because they get used for this type of thing all the time,” says Eureka creative director Steve Winney.
The identity is embossed and has been rolled out to stationery, signage, literature, posters, programmes and postcards.