I have been following with increasing astonishment the debate on the issue of free pitching in your publication.
To blame the quality of briefs is a smoke screen for the more often voiced argument that we must all stop free pitching. This huff and puff is a vacuous attempt at posturing, by intellectual ants attempting to stop the avalanche that is about to engulf them.
How pompous to suppose a designer could secure a contract based purely on reputation. This situation would simply conclude with the large fish swallowing the tiddlers in the bowl (and I don’t exclude Goldfish from either category).
OK, so you are heartily annoyed that you fail a few times with the same client. It smarts, but you must engage in the game in order to participate. A pitch without design is an incomplete entity. Only a fool risks buying a car because of the label on the bonnet. A wise man takes it for a spin around the block, looks under the bonnet, checks the documents and kicks the tyres a few times.
How much better it would be if people would simply stop this bombastic posturing and turn their attention to improving the quality of their pitches. If you can’t afford your pitches, change your pitch methods, trim your sails. Don’t buy a Rolls Royce on a Skoda budget. If you find you still cannot reach a solution, be brave enough to turn the pitch down giving your reasons why.
Head of design
Pico Group (Europe)
Middlesex TW7 6RJ