English & Pockett made two senior-level changes this week as part of the on-screen identity specialist’s restructure.
Founding partner Darrell Pockett has become chief executive officer, while senior design director Robert Machin has been promoted to creative director.
The announcement comes as the group puts the finishing touches to its new identity for the ITV network. It is also designing the identity for digital channel ITV2. The consultancy is now divided into three: E&P Broadcast covers on- and off-air identity; E&P On-Line covers digital and new media; and EP.COM deals with television commericals and sponsorship.
Last year Bob English, who co-founded the group 15 years ago, left to work in the US.
E&P is creating the on-screen branding for Lloyds TSB’s home banking service, scheduled to launch next year.