Unit trusts The Partners

The Partners has designed a new identity for UK unit trust company Save & Prosper, to emphasise its drive to improve customer relations.

The identity will roll out to stationery, signage and literature on 3 October. A 48-sheet poster campaign, centring around the line “How you s&pend it is up to you”, will accompany the launch.

The Partners client services director Gareth Williams says the new logo is intended to be simpler and more witty than the previous identity to reflect the client’s new positioning as approachable and customer-friendly.

A spokeswoman for The Partners adds: “Save & Prosper is the UK’s second oldest unit trust company and so it was important to retain the heritage aspect of the previous design.”