Close-ups of faces feature in SmithKline Beecham’s annual report which bears the strapline: ‘Striving to make people’s lives better’. Addison’s brief was to set the healthcare company apart. ‘We needed to make the connection between this powerful and resourceful business, with its strong product pipeline, and ordinary people around the world,’ says consultancy chairman Steve Smith.
The German graphic designer will be Pentagram’s 11th partner based in London, and has been taken on a few months after Map co-founder Jon Marshall.
The Pentagram partner and his team have redesigned and rebranded the Massachusetts Institute of Technology’s magazine, a print publication dedicated to new tech, drawing on designs created by Muriel Cooper
New research suggests that while businesses value the importance of design, they are less willing to involve creatives at board level. Looking at the benefits of creative decision-making, Mat
The Leeds-based restaurant has been given a new visual identity by Dutchscot, which plays on the theme of “togetherness” by combining traditional motifs from Yorkshire and Japan.