BMW is driving sales of its new 5 Series cars on the information superhighway. Dubbed an ‘infomercial’, the extension to BMW’s World Wide Web site is directed by designer James Hilton and written by Ajaz Ahmed at new media communications consultancy AKQA. Visitors to the site can see all manner of information about the cars and also use the Internet to book a test drive or order literature. The infomercial is at http://www.bmw.co.uk. AKQA is working on continual updates to BMW’s Internet presence. The consultancy designed the original BMW site last year.
The global advertising group, which owns the likes of Superunion, Ogilvy and AKQA, has a new identity that aims to reflect how the company is “changing”, as it looks to
Designhouse has created a new visual identity and defined three sub-brands for the business, inspired by the curves of leaves and petals.
Are you (mulled) spicing up your offices for the Christmas season? Send us in photos of your décor, and we’ll publish the best ones in the lead up to the
To mark the 70th anniversary of the Universal Declaration of Human Rights, 30 artists and designers from across the world have designed prints representing our fight for equality, from women’s