BMW is driving sales of its new 5 Series cars on the information superhighway. Dubbed an ‘infomercial’, the extension to BMW’s World Wide Web site is directed by designer James Hilton and written by Ajaz Ahmed at new media communications consultancy AKQA. Visitors to the site can see all manner of information about the cars and also use the Internet to book a test drive or order literature. The infomercial is at http://www.bmw.co.uk. AKQA is working on continual updates to BMW’s Internet presence. The consultancy designed the original BMW site last year.
Design studio The Team has given the charity a new identity centred around the equals symbol, in a bid to highlight its aim to make the UK a better place
The festival, which will run in October and is focusing on the work of pioneering female authors, is now in its 12th year and has been given a new look
As the V&A becomes the hub for the London Design Festival for the 10th time, we take a closer look at the installations, displays and talks happening throughout the week
Offthetopofmyhead’s founder and creative director John Spencer, says jargon and bullshit are getting in the way of people understanding and valuing design.