BMW is driving sales of its new 5 Series cars on the information superhighway. Dubbed an ‘infomercial’, the extension to BMW’s World Wide Web site is directed by designer James Hilton and written by Ajaz Ahmed at new media communications consultancy AKQA. Visitors to the site can see all manner of information about the cars and also use the Internet to book a test drive or order literature. The infomercial is at http://www.bmw.co.uk. AKQA is working on continual updates to BMW’s Internet presence. The consultancy designed the original BMW site last year.
New research suggests that while businesses value the importance of design, they are less willing to involve creatives at board level. Looking at the benefits of creative decision-making, Mat
The Leeds-based restaurant has been given a new visual identity by Dutchscot, which plays on the theme of “togetherness” by combining traditional motifs from Yorkshire and Japan.
This week is national Refugee Week, a seven-day series of art, film, music and theatre events celebrating the contributions of refugees to the UK. We mark the
The publisher’s annual awards saw 2,100 design students submit book cover interpretations for Animal Farm, A Brief History of Time and Noughts & Crosses — a judging panel has whittled