BMW is driving sales of its new 5 Series cars on the information superhighway. Dubbed an ‘infomercial’, the extension to BMW’s World Wide Web site is directed by designer James Hilton and written by Ajaz Ahmed at new media communications consultancy AKQA. Visitors to the site can see all manner of information about the cars and also use the Internet to book a test drive or order literature. The infomercial is at http://www.bmw.co.uk. AKQA is working on continual updates to BMW’s Internet presence. The consultancy designed the original BMW site last year.
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