BMW is driving sales of its new 5 Series cars on the information superhighway. Dubbed an ‘infomercial’, the extension to BMW’s World Wide Web site is directed by designer James Hilton and written by Ajaz Ahmed at new media communications consultancy AKQA. Visitors to the site can see all manner of information about the cars and also use the Internet to book a test drive or order literature. The infomercial is at http://www.bmw.co.uk. AKQA is working on continual updates to BMW’s Internet presence. The consultancy designed the original BMW site last year.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.
We look at some of the most exciting product design stories from this year, including a reincarnated version of the Nokia 3310 handset, a touchscreen projector from Sony and a smart
The West Midlands city has been awarded £3 million, and will host a year-long series of events that will encompass art, design, theatre and more.