Corporate communications are frustrated by a lack of resources and funds, forcing 94 per cent of companies to produce publications in-house instead of buying in services such as design, a new survey reveals.
Research undertaken by Salford University’s BNFL Corporate Communications Unit for the UK chapter of the International Association of Business Communicators examined how valued communications is within organisations.
The survey, Communicating to Compete, discovered that nearly half of the 177 responding companies have no formal communications policy, while one in three do not recognise the importance of communications.
While corporate communications managers agreed that their division’s biggest contribution is to the perception, reputation and image management of their business, many suffered from under-investment and demanded a greater recognition from senior management of the added value that communications gives to an organisation.
“At the moment there seems to be a lack of commitment from senior management to the value [of corporate communications] which leads to a degree of under-investment,” says Richard Varey, director of BNFL Corporate Communications Unit.