Blast has created an ‘interactive letterhead’ for educational software resource, Nesta Futurelab, set up by the National Endowment for Science Technology and the Arts. The scheme aims to bring together programmers and software and games developers with people working in education.
Futurelab’s ‘melting pot’ collaborative approach is reflected in the letterhead. One corner folds down to reveal a green back and a motivational word, such as ‘imagine’, which can be substituted with the names of future business partners if needed, says Blast director Colin Gifford.
The blue Futurelab identity features a selection of joined up letters to ‘represent the conversion and interactivity’ of the scheme’s work. It also had to complement Nesta’s molecule-style marque.