Comme des Garçons fragrance prepares for roll-out

‘It all started from an imaginary flower, a flower you cannot see because it isn’t there.’

That utter pap is from a press release promoting the new men’s fragrance from Comme des Garçons, Comme 3. Would you like more pap?

‘In the beginning I was swimming in the dark.’ Now that’s just dangerous, as well as stupid. Just like the Comme 3 bottle. We’re not sure whether it’s a design fault or, em, a design fault, but the bloody thing won’t stand up.

It all started with a bottle, a bottle you cannot see because it’s fallen on the floor