Design Bridge repositions KP

Design Bridge has redesigned the identity and packaging for snack brand KP’s nuts portfolio, which relaunched this week.

The consultancy, which was briefed to reposition the brand to place it at the heart of everyday social get-togethers, has created a fresh logo for KP that will carry across 32 product ranges.

Design Bridge won the work following a three-way credentials pitch in August last year.

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