Digest

Fashion group Kangol is to launch its first dedicated retail outlet, operated by licensee BigHit, at the giant Bluewater shopping centre opening in spring.

Conran Design Group has been appointed to design the store and all in-store brand communication material.

The store will trade as Kangol @ D-Code. CDG marketing and new business manager Tony Lorenz says: “The brand is universally recognised as being cool and contemporary, with a distinctive English heritage. Our strategy will be to bring these values to life, giving them a modern, streetwise edge that appeals to its predominantly young, fashion-conscious customers.”

Kangol began manufacturing in the late 1930s, and before manufacturing fashionable streetwear was a beret supplier to British forces during World War II.