Digests

A special 50th anniversary edition of George Orwell’s classic novel 1984, featuring images created by Royal College of Art student Alex Williamson, is to be published in April by Secker & Warburg. One of the most influential novels of the century, 1984 introduced terms including Big Brother and Thought Police. Williamson will be including his own interpretation of these phrases throughout the book.

Wolff Olins’ identity for cut-price airline Go will take centre stage in the client’s inaugural television ad campaign, due to launch on Monday. The four 30-second adverts for the British Airway subsidiary figure a cheeky animation of the identity. They have been created by advertising agency HHCL and Partners, with input from its in-house design team The White Room. ‘The Go identity is very clean and simple, just like the airline, so it was logical to include it in a large way. Meanwhile, we have tried to give the logo a human aspect to convey a feeling of innocence and make you smile,’ says The White Room head of design Simon Manchipp.

Latest articles