London design group One to One has carried out a renaming and rebranding project for electronic entertainment company Bass Leisure Machine Services.
Recently purchased for 70m by venture capital company Duke Street Capital, BLMS is now known as Leisure Link.
The group’s business concerns span the sourcing, ownership, rental, and management of a range of electronic devices including video games, quiz and pinball machines, and jukeboxes.
Leisure Link spent more than 200 000 on the rebranding project. One to One has redesigned all aspects of the company’s identity, from vehicle livery, depot signage and uniforms, to stationery and sales literature.
“We’re delighted with the change of identity,” says Leisure Link marketing manager Chris Simon. “It’s been well received by our customers as well as colleagues within the industry.”