Liberation sweetens Whitworths’ sachets

Greenwich design consultancy Liberation has repackaged Whitworths’ catering sugar range with an assortment of sugar sticks, the first in line to be relaunched.

Liberation creative director Liz Gibbons won the job after Napier Brown, Europe’s largest sugar distributor and owner of the Whitworths licence, asked her to paint a 5ft-high painting for its London offices.

Gibbons says: “The painting was bold with loose brush strokes, but the theme and bright colours have been translated across to the more graphics-based design for the sugar packaging.” The design will be used on Whitworths’ sugar sachets and cubes.