Paper White takes a bite at MacDonald’s

Paper White has won a four-way creative pitch to design and produce the annual review for MacDonald’s Restaurants.

The annual review is a cross between an annual report and a corporate brochure. It will be published in April and sent to MPs, analysts, charities, franchisees and others.

The three other pitching consultancies, Stocks Austin Sice, Peter Kane Associates and Perception, were offered a “coming- second fee”, says a MacDonald’s spokeswoman.

Stocks Austin Sice director Jeremy Sice says of the MacDonald’s fee policy: “All credit goes to MacDonald’s for renumerating losing groups.” He was unable to disclose the amount paid.

MacDonald’s latest round of customer information leaflets, designed by Paper White, are in the process of being printed and will be distributed to restaurants throughout the UK in April.