Berryman Ball has created the first in a series of new in-store promotional material for Mothercare for its Spring/ Summer collection. The consultancy has been appointed to develop the look and feel of Mothercare’s in-store environment.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design