Dixon promoted to top creative position at Attik

The Attik is set to make important changes to the running of its UK creative teams, with the appointment of Simon Dixon to its top European creative job, creative director for the UK and Europe.

A spokesman says the reshuffle is unrelated to last week’s resignation of London managing director Tim Watson. A new creative director for London will be recruited by Dixon, formerly creative director of The Attik’s San Francisco studio. He becomes the first creative director responsible for multiple offices at the company. Dixon will oversee both UK offices of the design group in London and Huddersfield and report directly to founders James Sommerville and Simon Needham.

“This is a new position, until now there have only been individual creative director positions for the studios. Simon will be recruiting a creative director for London to take over from Sonia Lamba [who left The Attik in September],” says a The Attik spokesman.

“Simon’s position allows him to use his experience to benefit more than one studio, develop the next stages of creative thinking for the The Attik brand and also encourage the development of creative talent within the UK studios,” adds the spokesman.

Dixon joined The Attik in 1993 as design director of the Huddersfield Studio, during which time he was also a lecturer in typography and design theory at York College and running his own design consultancy, Orange Design. His replacement in San Francisco will be associate director Monica Perez.