Japanese graphic designer Koji Mizutani has designed the logo for Tokyo Life, Selfridges’ exhibition of Tokyo artists, fashion designers, musicians, photographers and furniture designers. From 1 May, the London store, featuring works by young Japanese artists, will be transformed into a Japanese department store with elevator girls, specialist paper artists and a main window displaying a 24-hour Japanese ‘convenience store’.
The capital’s most prominent design festival celebrates its 20th anniversary this year.
This year’s competition invited designers in training to revamp the cover of three well-known books across adult fiction, adult non-fiction and children’s literature.
The new branding centres upon a dynamic R logo, which intends to evoke the “gestural quality of a dancer in motion”.
The UK-based social organisation has a new name, five-year strategy plan and “dynamic, moving identity” system.