New logo for Selfridges’ exhibition of Tokyo artists

Japanese graphic designer Koji Mizutani has designed the logo for Tokyo Life, Selfridges’ exhibition of Tokyo artists, fashion designers, musicians, photographers and furniture designers. From 1 May, the London store, featuring works by young Japanese artists, will be transformed into a Japanese department store with elevator girls, specialist paper artists and a main window displaying a 24-hour Japanese ‘convenience store’.

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