Japanese graphic designer Koji Mizutani has designed the logo for Tokyo Life, Selfridges’ exhibition of Tokyo artists, fashion designers, musicians, photographers and furniture designers. From 1 May, the London store, featuring works by young Japanese artists, will be transformed into a Japanese department store with elevator girls, specialist paper artists and a main window displaying a 24-hour Japanese ‘convenience store’.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.