Japanese graphic designer Koji Mizutani has designed the logo for Tokyo Life, Selfridges’ exhibition of Tokyo artists, fashion designers, musicians, photographers and furniture designers. From 1 May, the London store, featuring works by young Japanese artists, will be transformed into a Japanese department store with elevator girls, specialist paper artists and a main window displaying a 24-hour Japanese ‘convenience store’.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.