Big Breakfast relaunched this week with a revised format, new presenters, a new look and logo and a redesigned website.
The relaunch is widely believed to be the programme’s last chance to reverse its declining ratings.
Code Design and Direction created the logo, which is supposed to reflect the programme’s move away from kitsch to modern. The new image is more “stylish and homely” and “less in your face”, according to a Code spokeswoman.
“The style is more coffee house than ‘sausage and bacon’,” she says.
Code’s work covers titles, stings, bumpers, aston straps and clocks.
Bomb has designed the website to be consistent with the look of the programme’s revamped image. The group designed the original Big Breakfast website.
Makers of the Big Breakfast, Planet 24 and Channel 4, see the site as an important part of the overall brand strategy. Planet 24 head of marketing Anita Hamilton says: “We expect the site to enhance the value of The Big Breakfast.
“The site is particularly important to the show as our viewer profile shows Internet usage to be an essential part of daily media consumption,” she adds.