25 January 2001

Vox Pop

Renault is planning to scrap its own name from the branding on its cars, relying instead on its diamond-shaped badge. Is visual branding such as this strong enough to stand

Tota Hasegawa

What: Interactive multimedia, including installations, CD-ROMs and Web-based work.

Broadway big shot

American director and choreographer the late Jerome Robbins is regarded by many as a genius of 20th century dance, and Nick Smurthwaite agrees

Digest

Corporate Edge has appointed a new creative director, Stuart Dickinson, who joins from Enterprise IG, where he was a senior creative director.

Blind spot

A growing number of people have serious sight problems. Clear design satisfies their needs, but it’s also popular with the rest of the population

AKA’s heart beats for institute

AKA Design has created the corporate identity for Guidant Europe Cardiovascular Institute in Belgium, the state-of-the-art educational centre for implant surgery, which opens next week. The consultancy started work last

Digest

Springpoint has designed the packaging for Birds Eye’s latest launch Enjoy!, a ‘premium’ range of frozen foods, which is aimed at adults with busy lifestyles.

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