UK design formula doesn’t wash with Stuart

The Partners’ David Stuart is promoting his British Design & Art Direction Presidents’ lecture series by going for designers’ jugulars.

Alongside stickers of washing powder-style promotional flashes – ‘20% EXTRA inspiration needed’; ‘FREE! thinking’ – he issues a more personal note. ‘Look, I’ve been meaning to have a word with you about the work you’ve been doing recently,’ he confides. ‘Not dazzlingly different from the work you were doing a year ago Maybe you need to get out more? Just a suggestion’

Reworking tried and tested ad slogans – that’s free thinking for you. Just a suggestion.