Penguin is giving Franz Kafka a striking new look as part of a revamp of its Modern Classics series. Cover photographs by Jacob Sutton and art direction by ad agency Mother combine to reveal what Penguin Classics publisher Adam Freudenheim calls ‘the surreal that Kafka creates’.
The campaigning organisation, which comprises over 10,000 members, needed an identity that would align it in the modern cultural landscape.
The Parisian illustrator is well-known for her playfully proportioned women and colourful characters — but where does this style come from?
The app has been given a new visual identity in an attempt let customers order food and drink while maintaining social distancing.
We speak with Usha Raghavachari, director of D-Ford’s London innovation lab, about human-centred design, getting to know customers in forensic detail, and calling “babies” ugly.