Global sports brand Head has unveiled a new corporate identity that includes a redesign of its iconic arc logo. Zurich consultancy Department beat international design groups from London, Chicago and Berlin to the project. It has adopted an orange colour and introduced the first strapline, ‘Head is an athlete’. The identity will be implemented across Head’s ski, racquet, snowboard and licence divisions.
The online publication will explore a range of issues through a unique typographic system that aligns subject matter with specific fonts.
As the designer publishes his latest book, Drama, we talk to him about his childhood in the theatre, storytelling and the power of being “an outsider”.
Cryptocurrency, not traditionally a design-led sector, now poses plenty of opportunities and challenges for studios.
Universities and the Design Council condemn the proposals as “short-sighted” and uninformed by real statistics.