Homelessness charity Thames Reach Bondway has been rebranded and renamed by Imagination to become Thames Reach. The previous, four-syllable name was hard to remember and awkward to say, according to the consultancy, which won the work after a four-way pitch. It has designed the primary logo, which ‘reflects’ the word home in the word Thames, as well as corporate guidelines and the website (thamesreach.org.uk). The strapline ‘Decent homes, supportive relationships and fulfilling lives’ has been introduced.
The collaborative concept album was creatively directed by Pentagram’s Abbott Miller, with illustrations from Ori Toor and animations by 1983 studio.
Studio Sutherland has given the organisation a “modern, accessible and easily usable” identity that is centred on the arches found in UK churches.
The studio has collaborated with King’s College London on Urban Mind, to allow users to capture their mood in the city over a 14-day period.
Last week Wales’ Future Generations Commissioner suggested a “guaranteed state income”, similar to a universal basic income (UBI), for creatives would help mitigate the effects of the pandemic on their