Homelessness charity Thames Reach Bondway

Homelessness charity Thames Reach Bondway has been rebranded and renamed by Imagination to become Thames Reach. The previous, four-syllable name was hard to remember and awkward to say, according to the consultancy, which won the work after a four-way pitch. It has designed the primary logo, which ‘reflects’ the word home in the word Thames, as well as corporate guidelines and the website (thamesreach.org.uk). The strapline ‘Decent homes, supportive relationships and fulfilling lives’ has been introduced.

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