Homelessness charity Thames Reach Bondway has been rebranded and renamed by Imagination to become Thames Reach. The previous, four-syllable name was hard to remember and awkward to say, according to the consultancy, which won the work after a four-way pitch. It has designed the primary logo, which ‘reflects’ the word home in the word Thames, as well as corporate guidelines and the website (thamesreach.org.uk). The strapline ‘Decent homes, supportive relationships and fulfilling lives’ has been introduced.
The online publication will explore a range of issues through a unique typographic system that aligns subject matter with specific fonts.
As the designer publishes his latest book, Drama, we talk to him about his childhood in the theatre, storytelling and the power of being “an outsider”.
Cryptocurrency, not traditionally a design-led sector, now poses plenty of opportunities and challenges for studios.
Universities and the Design Council condemn the proposals as “short-sighted” and uninformed by real statistics.