Why worry about apostrophes when you have sexism?

Having read the ‘Mind your language’ article, I feel that a much more pressing issue than Tesco removing the apostrophes from its boy’s and girl’s toys signs is the fact that they have these sections at all.

Is the influence on our children from this kind of sexism not a far greater concern for us designers than punctuation? It’s a bit like worrying about the kerning in Mein Kampf.

James Windsor, Designer, James Windsor Design, London W13

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