Brief

A real-life version of Tele-Cine’s chameleon logo starred in the design of the company’s new brochure and postcards. Blueprint Design wanted to incorporate the identity of the post-production house into sales material, and brought a live chameleon into the studio. The lizard was then photographed as it changed colour against various backgrounds. The postcard images symbolise Tele-Cine’s areas of work, says Blueprint creative director Mike Axford.