Personal equity plan identity is pepped up

Robson Dowry Associates has created a corporate identity for Clerical Medical’s new financial product. The new personal equity plan, called PEP Plus, is aimed at the more affluent investor.

Robson Dowry Associates has created a corporate identity for Clerical Medical’s new financial product.

The new personal equity plan, called PEP Plus, is aimed at the more affluent investor. The launch is accompanied by a promotional pack which includes a brochure, also designed by Robson Dowry.

Peter Roles, the consultancy’s head of strategic planning, says: “We wanted to communicate the product’s attributes in an authoritative but user-friendly way, and we achieved this by approaching it from a consumer standpoint.”

The group was appointed following work with Clerical Medical’s international division in London. As well as presenting credentials, the group provided cost projections to win the work.

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