Design Bridge gets physical

Elida FabergE is introducing a new toiletries brand for people who take sport relatively seriously. Graphics, pack identity and structure were all by Design Bridge.

Physio Sport comprises nine variants ranging from massage oil and skin gel to roll-on deodorant, all of which appear in turquoise and orange.

“The brand’s positioning is based on enjoyment of sport rather than a ‘win at all costs’ stance, and is in response to insight provided by athletes and consumers who reflect a serious commitment to looking and feeling good,” according to a Design Bridge spokeswoman.