Lloyds-TSB pilots new concept by Wolff Olins

Lloyds-TSB is trialling a merged bank branch concept designed by Wolff Olins. One of the pilot sites, which features a new identity, is in Wimbledon.

The bank is expected to merge its high street presence, which currently comprises 1000 Lloyds Bank branches and 15000 TSB branches, and to close 600 of its smaller outlets.

Wolff Olins was appointed to work on the merged bank’s branding in 1996.

High street rival Barclays is reviewing its branch interiors, although a spokesman for the bank declines to name the design consultancy involved.

Meanwhile, Allen International is working for top ten global bank ABN Amro on a root-and-branch review of its brand worldwide.

The group is in the early stages of strategic work on the project, which will cover all aspects of design as well as broader marketing and customer services issues.

Allen International will also look at developing alternative delivery systems, such as automated teller machines, concession branches and drive-in outlets.

“We are developing the brand worldwide and will draw up blueprints for the bank to be used around the world. These will be tailored to the individual nations,” says an Allen International spokeswoman.

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